This billboard standing above I-40 into Winston-Salem from Kernersville has drivers upset and voicing their concerns.
A protest page has been set up on Facebook urging people to come together on Sunday at 11 a.m. to express their distaste with the sexist message, they say. A location has yet to be decided.
"If you are a woman or man who feels this is a harmful message, people consider joining us," the page says.
The owners of KLEUR in Winston-Salem is organizing the event.
Supporters of the billboard say Freedom of Speech allows for its existence, but the organizers are adamant the protest isn't about its existence, but its message.
"We are protesting patriarchy and sexism, and that this antiquated way of thinking about women exists at all. We are protesting the implied demand that women be silent and appreciate, regardless of whatever circumstances, their role as non-providers."
The persons who put the billboard up is unknown.