As CEO of Summit Coffee, Brian Helfrich has overseen the company's expansion in the past 8 years from one café to six, plus a burgeoning franchise business and a nationally distributed coffee roasting operation. In his day to day, Brian focuses on Summit's vision for growth, including talent recruitment and retention, key relationships, large scale investments, and all branding and marketing operations. Brian is a graduate of Davidson College, where he majored in Creative Writing and met his wife, Tyler. The couple now resides in Davidson with their two children, and when not working and parenting, Brian is often found running long distances at odd times of the day.
Summit Coffee is one of the fastest growing coffee brands in the Southeast, having doubled its company size during the Covid-19 pandemic and with plans to open more than 50 cafés in the next few years. Summit is a certified organic coffee roaster, with its core operations in cafe operations and franchising. Summit also has a lifestyle brand in support of its Find Your Summit™ tagline, is the official coffee partner of the Outdoor Retailer, has several key white label coffee collaborations nationwide, and in 2020 was named the Best Coffee Roasted in the South.