Budweiser was one of Dale Jr.’s biggest sponsors for a majority of his career and sponsored races from 1998 to 2007 and built a close bond with the driver and his team, so they did something special!
Debuting on social media, Budweiser unveiled a tribute to Dale Jr. that showed some of the biggest moments of his career – including his amazing win at Daytona during the first race held there since his father’s death in 2001.
This three-minute-long tribute to the racing star culminates in a single statement taking Budweiser’s longtime slogan and shaping it to honor him, saying “This Bud’s for you, Junior.” Many fans and colleagues were in tears after watching this powerful video.