Netflix released a new movie over the Holidays that had social media going crazy with #BirdBoxChallenge memes.
In the movie, Sandra Bullock's character is forced to wear blindfolds outside to avoid being possessed by mysterious entities that make people kill themselves. Soon after the movie was released thousands of memes showed up on social media of people.
Now Netflix is urging fans of 'Bird Box' to avoid getting hurt doing the #BirdBoxChallange.